In the months preceding July this year my life became consumed by one very big and arguably inescapable campaign.
The media buy: citylights, cross-tracks, digital screens and Station Domination.
As my first Station Domination Campaign it would be fair to say that I did not know what I was in for. It was a bit of a challenge and trying to co-ordinate a tailored Station Domination campaign with a rotation of 13 visuals with H/L and body copy proved to be more than a headache at times.
However, with a strong production team and our thoroughness, assertiveness and client and creative management skills we managed to pull through.
To see it all live was the biggest pat on the back and the appreciation of both the client and our team made every late night, every frustrating moment and every challenge all the more worthwhile.
Campaign Pictures can be viewed in the presentation below- enjoy!
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