eftpos
Our final campaign for 2011 had a nice feel to it, afterall the strategy behind it drew on the gift of giving at a time of year when giving is the spirit of the season.
A million dollars raised for The Salvos was the result of 'the inaugural eftpos Giveback', an integrated campaign through Press, OOH and digital media. Encouraging consumers to use eftpos for their Christmas purchases, the communication journey consisted of several phases including launch, announcement, giveback CTA and thank you.
A nice campaign to finish off the year and support brand values of being honest and fair, brand likeability and identifying with Australian values.
Thank you, eftpos.
Lend Lease
If Spring was a challenge, Summer was the Tour de France. What an epic journey to turn around all the Summer retail and events advertising across 14 projects nationwide in only a few weeks. The departments within the agency pulled together to turn out 12 12pp Retail Catalogues, Press, OOH, POS, Radio and T.V.
With only a very small team we worked through many late nights right up until Christmas, earning the recognition and respect of the company for running such a high-demand and profitable retail account.
It's been hard work but it also makes us stronger. Be rest assured, Autumn will be like a well-planned trip, every possible step thought-through well in advance.
And finally on 2011, it has been a year of great growth and many challenges. As it draws to a close we can look forward to 2012 with the excitement and anticipation of new experience.
Bring on 2012.
