So what have I learnt so far?
I have learnt about advertising.
Digital.
Direct.
Press.
OOH.
TV & Radio.
I have learnt about workload.
I managed an eftpos Station Domination campaign. Not just one station, five stations at one time in Sydney, Melbourne and Brisbane. We created over 1,000 Artworks in total in just a few weeks.
We didn't create these just on a strategy of high concentration and repetition either, we tailored the messaging to close vicinity retailers using 16 different visuals in a combination of headlines and body copy.
I developed a new system of delivering material installation instructions. For JCDecaux, what we were proposing to do had not been done before. I spent a lot of time looking at spreadsheets, specs, walking stations, taking photos, drawing maps, planning out locations and then gaining the buy-in of both the creatives and the client. A lot of time and a lot of work. How rewarding to see it all live!
I have learnt about key stakeholders.
These are the key people within the agency who are going to enable you to get the job done. Traffic, Production, Studio, the Creative Director- the key divisions within the agency that you need to have on side to deliver the best result possible (and to get you out of trouble sometimes too!)
6 Months @ M&C and what are the key achievements I have gained?
1. Promotion to Senior Account Executive
2. Employee of the Month Award
And yet I am thirsty for so much more; bring on the new challenges.
View the slideshow below to see my key learnings from 6 months at M&C.
